Rooted in Purpose: What Your Team Needs Now

We’re in chaotic times. Uncertainty is everywhere – from geopolitical tensions to fluctuating markets to rising risks, and the constant question of what’s next. Your leadership team is likely flexing go-to-market strategies and financial plans to weather the storm. Anything to feel safe. It’s a tough landscape, and we see you navigating it with resilience and determination.

While the world shifts, affecting people both professionally and personally, your teams need something that keeps them grounded and connected. After all, we can’t just keep our heads down and expect the world to stop evolving.

Right now, the greatest gift you can offer your employees, customers, and collaborators is roots. Think of it like a tree in a storm – the deepest roots don’t just help it survive, they fuel its growth. The same goes for business. When uncertainty hits, it only makes sense to look at what grounds you – the core identity of what makes your organization unique. 

That’s your purpose. 

That’s your default.

That’s your roots.

Here’s how you can foster stability and connection through purpose-driven leadership:

🌳 Intentionally discuss your organization's purpose - repeatedly. Reiterate in every business meeting agenda, Town Hall, video, email what you stand for and why it matters – not just to the bottom line, but to your people, customers, vendors, and partners.

🌳 Create space for dialogue. Ask your team to share why they believe in your mission. Do it over coffee with small groups, drop in to your lunchroom and join a table, have an AMA session on Teams…This approach opens a channel for authentic connection and reinforces shared values.

🌳 Demonstrate alignment. Show how purpose is guiding your decision-making in concrete ways – whether that’s in how you’re prioritizing projects, making investments, or responding to change. AND give specific examples to help everyone in your organization see how their individual projects and contributions connect with your organization’s purpose.

By anchoring in purpose, you give your team a sense of stability amidst the chaos – a constant they can hold onto while navigating uncertainty.

Something they share with their colleagues regardless of their function, expertise, experience, tenure OR personal background.

Let’s work together to root your team in purpose and build a more resilient, connected organization.

Audits and assessments start at $3,200 CDN + applicable taxes.
Purpose-driven employee or executive communications programs start at $8,000 CDN + applicable taxes.

Let’s talk about purpose: book a complimentary session now.